Its so easy to let time fly by and procrastinate the marketing of your book. If you were never taught that marketing starts before writing and continues while you’re writing and after you publish, or if you were never taught that writing and publishing is only 10% of the book process and 90% is marketing, ...…
When authors discover that they must run their book as a business to make their book a bestseller, there are two usual reactions. Those who are starting out in the book process, feel ecstatic for getting a heads up and not having to go through lethal mistakes. For those who are already published finding this ...…
Authors don’t realize how critical building relationships is in making their book a bestseller, making big money and making a bigger difference. This becomes a huge problem because they end up doing things that severely harms them without them knowing it. If you sincerely want to make a difference and make your book a bestseller, ...…
Gone are the days when authors rely wholly on the publisher to do the book marketing work for them. Today, if you can’t show evidence to the publisher that you can promote your book, get media attention, do talks, sell in bulk and create a viral sensation, you won’t stand a chance. No wonder self-publishing ...…
Growing your tribe to make your book a bestseller is NOT just a numbers game. It’s not simply about having more twitter followers, facebook friends, page likes and people on your list. (In case you didn’t catch it, here’s the link to a related post on growing your tribe as a vital ingredient in making ...…
Every author wants to become a bestseller and sell millions of books. However what they may not know is how to sell their book to anyone other than their family and friends. Making your book a bestseller is easy IF you have a HUGE platform. A platform is the publishing world’s term for your fan base or what I prefer to call ...…
Books are not just a great tool for credibility. It’s also an amazing tool to increase your brand recognition. That means more people knowing about you and what you have to offer. As an illustration, Ivan Misner, founder of Business Networking International (BNI) built his brand recognition through his bestselling books, which increased his business ...…
Learning points: If you are starting alone, its about the movement not you, nurture your first followers. Leadership is over glorified. It’s the first follower that transformed the lone nut into a leader If your really care about starting a movement, have the courage to follow and show others how to follow. When you find a lone ...…
You might be wondering…What is that thing called “Branding?” Many entrepreneurs are confused by the same thing too, so let me help you get some clarity through an example. Have you heard of Royce Chocolates? It’s a brand of premium chocolate in Japan. When I say “brand” I don’t just mean the company name or ...…
Question: What Marketing activities can I implement that won’t break a small budget? Answer: There are so many marketing activities you can do with a very small budget and most of them can be done for free. It’s not so much about having resources, its all about Resourcefulness. Just out of the top of my head, there’s ...…
