Why is it important to be a bestseller?

There is so much power in being a bestseller. Bestselling authors attract media attention like TV, radio, etc. They get to dramatically increase their speaking fees, and attract more ideal high paying clients. Being a bestseller gives you the credibility, respect and energy that magnetizes million dollar opportunities.

As an author, you pour your heart out in writing your book and want your message to reach as many people as possible. You either want to sell a million books, make millions of dollars, get on Larry King and Oprah, sign a movie deal or all of the above. Being a bestseller takes you to a level of success that builds more success. It boosts the energy and momentum of your business.

Let’s say your book came out and you make it a “grand opening” by taking it to the bestsellers. You think more people will buy your book now because they see “bestseller” on the cover? Yes. Will TV and radio want to interview you now than when you weren’t a bestseller? Yes. Will the movie people take you more seriously now and give you a movie deal rather than if your book is not a bestseller? Yes. Will any of that make your book sales get closer to millions and beyond? Yes. Will that impact more people? Yes. That’s why we believe that being a bestseller is the most powerful thing you can do for your book.

What is the definition of a bestseller?

A bestseller is a book that is identified as extremely popular by its inclusion on lists of currently top selling titles that are based on publishing industry and book trade figures and published by newspapers, magazines or bookstore chains (ie. New York Times, Barnes & Noble, Amazon). Some lists are broken down into classifications and specialties ( number one bestselling new cookbook, novel, nonfiction, etc.)

In everyday use, the term bestseller is not usually associated with a specified level of sales, and may be used very loosely indeed in publisher’s publicity. Lists simply give the highest-selling titles in the category over the stated period.

(Resource: Wikipedia)

How does it work?

We can make your book a bestseller on Barnes & Noble, Amazon and New York Times. Depending on what you want to do, there’s different strategies for each list.

The moment you decide that you want to be a bestseller, you get a purpose driven team who loves you, cares about you and committed to you. We will look where you are currently in your publishing process, then we create a marketing plan with you that ensures you bestseller status. You will receive guidance with your editing, publishing and other book related needs. You will get accountability if you need that “push” to get your book done. You will have a team that helps you get the word on your book out to as many people. What’s more, you will have the peace of mind that all your investment in time, effort and finances guarantees you become a bestseller or you get a full refund.

What if it does work, what would life look like?

I interviewed top authors and all of them said that making it to the bestseller is one of their proudest moments. Its a really great feeling, a lot of fun and a lot of excitement. Family and friends are so happy and proud of them.

Once you make your book a bestseller, for the rest of your life, you can put “bestselling author” in your resume. That’s PR you can never buy.

Bestselling authors get hired for speaking engagements much easier and dramatically increase their speaking fees. Through their bestselling book they are able to build their name and brand recognition, propelling their client base and income to immense heights. Credibility sky-rockets, they are viewed as an expert and attract media interviews like never before.

Also, bestselling authors experience an increase in their confidence about how much they know about their field of expertise. What’s more, they are able to provide information to people and make a difference around the world with their passion.

What are the 3 common roadblocks that gets in the way?

1. Not running your book as a business. The first roadblock that get in the way of authors is the fact that they don’t run their book as a business at the onset of their process. They don’t have a business plan, capital, consultants or a support team. They try to do everything themselves which leaves them lost, burnt out and feeling hopeless.

2. No long-term plan. The only long-term plan that most authors have is the dream that after they complete their book, it will fly off the shelves, they will automatically be on Oprah and get a movie deal. A big mistake they make is that they don’t have a roadmap to follow. This is the reason why by the time they’re finished with their book, they are left with debt or no money to invest in getting their book out to people.

3. Focusing on writing and not on marketing. Authors pour their hearts into writing their book thinking that it will fly off the shelves once their done. Most think that the writing part is the difficult part of the publishing process until they’re done and realize that nobody knows their book exists. Out of 1,000,000 authors 950,000 sold less than 99 copies. Why? Because most authors focus all their energy in writing their book and not on marketing.

What are the strategies that unlock those roadblocks?

Start running your book as a business NOW. Whether you are completely done with your book or haven’t written a single word of your book, start thinking like an entrepreneur. If you don’t have any experience or knowledge in running a business, hire a coach, consultant and a team that will help you. Don’t try to do everything yourself. Focus on what you are good at and delegate everything else. There is no successful business that was built alone.

Have a long-term plan that covers everything from your business model, to building a loyal fan base to leveraging your bestselling book to generate you millions of dollars through the business behind your book.

Start marketing your book even if you haven’t started writing it yet. By the time you’re ready to launch your book, you will have fans who can’t wait to purchase your book.

Building a business needs capital. You can’t open a coffee shop without paying for lease; hiring a general contractor, architect, and employees; buying inventory, machines and furniture; or paying for marketing materials and publicity so people know your coffee shop exists. It’s the same for your book business. You must raise capital and budget it accordingly to make investments in products or services that are necessary in achieving your goal.