Its so easy to let time fly by and procrastinate the marketing of your book.  If you were never taught that marketing starts before writing and continues while you’re writing and after you publish, or if you were never taught that writing and publishing is only 10% of the book process and 90% is marketing, then it’s not your fault.

If you’ve always known that marketing your book during pre-publication is how you will make your book a bestseller and you’re still not marketing, then that’s a different story. Perhaps you’re too busy running your business and writing your book so you don’t have the time for marketing. Maybe you hate marketing or you just have no idea on how to market your book at all.

Unless you start marketing NOW, you are on the road to making your book a big flop.

Only by starting to market your book now will you have people who are excited for your book to come out so they can buy.  You’ll more likely than not to take your book to the bestsellers, transform lives and feel your hard work pay off.

Here are 3 tips to get you flowing towards marketing your book now.

1. Marketing is simply sharing your message. Remember this when you’re feeling icky about the thought of marketing. It’s about sharing your ideas and your core message to transform people’s lives.

When you think of it that way, does it still feel icky? Not anymore, right? That’s what you wanted in the first place when you thought of writing a book–to share your message.

2. Don’t keep your book a secret. You might be like many non-fiction authors who are keeping their book a secret while waiting to be published. You might be scared that other people might steal your ideas or perhaps you’re afraid of criticism and pressure. And all of that stops you from marketing.

First of all, there’s no such thing as original ideas. Every idea has been thought of before you. What’s unique about it is your take on it. Nobody else can be you.

Next, its better to hear the feedback of your target audience while you’re writing the book so you can shape it to what will work for your people. This way, you are able to get your audience’s participation and the more they’re likely to patronize your book when it comes out.

3. Create a strategic marketing plan. It is important that you have a roadmap to follow or else you will end up getting lost and running out of gas far before you reach your destination. Be careful that the roadmap you have is not one that will take you through the steep narrow mountain route rather than the freeway route.

There are different ways to get to a destination and you want to make sure you use the surest, fastest route that won’t waste your gas and time.

If you don’t have a map, GET HELP. You surely don’t want to wing it and end up in a dark unknown place with no gas. And to you that may mean quitting, exhausted, and broke.

Create a marketing plan on paper that you can follow step by step so you are never lost as to what to do next. A plan that will keep you focused and confident that you are on the path to becoming a bestselling author.

What To Do Now: If this post provoked any new thoughts or opinion, please comment below, share the love and click Like!