Books are not just a great tool for credibility. It’s also an amazing tool to increase your brand recognition. That means more people knowing about you and what you have to offer.

As an illustration, Ivan Misner, founder of Business Networking International (BNI) built his brand recognition through his bestselling books, which increased his business by approximately one thousand and seven hundred percent!

If you’re like most authors, you’d be saying, “What’s branding anyway? Why should I bother creating a brand?”

I had an opportunity to interview Branding Expert, Kim Castle and ask her why branding is important for authors. Watch the video below to find out her answer.

Do you have any thoughts or ideas on the topic? Share what you think by leaving a comment.