Question: What Marketing activities can I implement that won’t break a small budget?

Answer:

There are so many marketing activities you can do with a very small budget and most of them can be done for free.  It’s not so much about having resources, its all about Resourcefulness.

Just out of the top of my head, there’s facebook, twitter, linkedin, teleseminars, writing articles, asking for referrals, face to face networking, phone networking, podcasts, special report, ebook, video, newsletter, radio/TV interviews, word of mouth, blog, joint ventures, speaking, meetup.com, ning.com, forum participation and so much more.

All of the above can bring in tons of c.ash and clients when done right.

Let me reiterate. These free resources are very powerful and can bring you tons of c.ash. For a lot of entrepren-Authors, the issue isn’t really about having a small budget (despite what they insist and think) since there’s so many free options. It’s about separating yourself apart from the sea of other entrepren-Authors in the same industry as you implement these marketing avenues.

An important tip you have to keep in mind is making sure you differentiate yourself from other entrepren-Authors in your field. There are just so many people out there doing the same thing. I mean how many authors, life coaches, business coaches, professional organizers, interior designers, graphic artists, web designers, copywriters, massage therapists, accountants, realtors and lawyers are out there? A LOT. The only thing that will set you apart is YOU.

Having a specific niche is very strategic and useful, and still you will find other people doing the same thing as you are. What will separate you further is your authentic Brand. You brand is what people will first see, feel, hear and experience the first time they come into contact with you as well as throughout their relationship with you. Your brand is what allures your clients to shed all resistance and happily give You their credit card instead of going with another service provider.

If cash flow is tough and you’re not Yet rolling in money, access your resourcefulness. There are so many resources available that will yield to growing your business. Think out of the box. Utilize you’re online and local community tools and offerings where you can further get exposure. Focus on what’s working, what’s available to you and setting yourself apart so that you attract more money, fast.

What To Do Now: If this post provoked any new thoughts or other marketing ideas for a  small budget, please comment and share your opinion below.